MJM Group vs. Angi: Which Generates Better Contractor Leads?
An honest comparison for contractors evaluating their lead generation options.
Side-by-side comparison
| Feature | MJM Group | Angi |
|---|---|---|
| Lead exclusivity | 100% exclusive — your leads only | Shared with 3-8 contractors |
| Lead cost structure | Flat retainer, unlimited leads in market | $40-$85 per shared lead |
| Average close rate | 28–35% (MJM client data) | 10-18% |
| Cost per booked job (est.) | $150–$350 | $360–$720+ |
| Contract type | Month-to-month | Annual contract (most plans) |
| Reporting | Booked jobs + revenue dashboard | Leads delivered only |
| Trade-specific system | Yes — built for your trade | Generic directory listing |
| Your brand | Your landing page, your brand | Angi brand, you are one listing |
What contractors say about Angi
- Leads sold to 3-8 contractors simultaneously — whoever calls first wins, regardless of quality
- Over 1,800 BBB complaints as of 2024, many citing charged leads that never responded or were outside service area
- Effective cost per booked job averaging $640+ when no-answer and competitor-booked leads are factored in
The fundamental difference: marketplace vs. system
Angi is a lead marketplace. It aggregates homeowner demand and resells it to multiple contractors. MJM Group builds a dedicated lead generation system for your business specifically. Your landing pages, your brand, your leads — not shared with competitors on the same platform.
The business model difference matters: Angi generates revenue when you buy leads, regardless of whether you book jobs. MJM generates revenue when your system performs. Our incentive is your close rate, not your lead volume.
When does Angi make sense?
Shared lead marketplaces work best for: new contractors with no brand presence who need leads immediately at low upfront cost, or contractors in low-competition markets where the platform has few other contractors in the same trade. For established contractors above $1M/yr with a recognizable local brand, building an exclusive system almost always produces better ROI.
See If You Qualify
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