MJM Group vs. Modernize: Which Generates Better Contractor Leads?
An honest comparison for contractors evaluating their lead generation options.
Side-by-side comparison
| Feature | MJM Group | Modernize |
|---|---|---|
| Lead exclusivity | 100% exclusive | Shared with 3-6 contractors |
| Lead cost | Flat retainer, unlimited leads | $35-$90 per shared lead |
| Avg close rate | 28-35% | 10-18% |
| Cost per booked job | $150-$350 | $360-$720+ |
| Contract type | Month-to-month | Annual (most plans) |
| Trade-specific | Yes | Generic directory |
What contractors say about Modernize
- Solar and home improvement focus — quality varies significantly by trade and geography
- Shared lead model with 3-6 contractors per contact — contractors report 40-50% of leads never respond to callbacks
- Long-term contracts with minimum monthly spend commitments — difficult to reduce volume when booked solid
The fundamental difference: marketplace vs. system
Modernize is a lead marketplace. MJM Group builds a dedicated lead generation system for your business. Your landing pages, your brand, your exclusive leads.
See If You Qualify
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