MJM Group vs. HomeAdvisor: Which Generates Better Contractor Leads?
An honest comparison for contractors evaluating their lead generation options.
Side-by-side comparison
| Feature | MJM Group | HomeAdvisor |
|---|---|---|
| Lead exclusivity | 100% exclusive — your leads only | Shared with 3-8 contractors |
| Lead cost structure | Flat retainer, unlimited leads in market | $30-$80 per shared lead + subscription fee |
| Average close rate | 28–35% (MJM client data) | 10-16% |
| Cost per booked job (est.) | $150–$350 | $360–$720+ |
| Contract type | Month-to-month | Annual contract (most plans) |
| Reporting | Booked jobs + revenue dashboard | Leads delivered only |
| Trade-specific system | Yes — built for your trade | Generic directory listing |
| Your brand | Your landing page, your brand | HomeAdvisor brand, you are one listing |
What contractors say about HomeAdvisor
- Same shared lead model as Angi (same parent company, IAC/Angi Inc.) — duplicate billing complaints documented
- Annual subscription plus per-lead charges — contractors report spending $500-$1,500/mo with inconsistent results
- Lead quality issues: contacts who never requested a contractor, wrong trade, or out-of-area addresses
The fundamental difference: marketplace vs. system
HomeAdvisor is a lead marketplace. It aggregates homeowner demand and resells it to multiple contractors. MJM Group builds a dedicated lead generation system for your business specifically. Your landing pages, your brand, your leads — not shared with competitors on the same platform.
The business model difference matters: HomeAdvisor generates revenue when you buy leads, regardless of whether you book jobs. MJM generates revenue when your system performs. Our incentive is your close rate, not your lead volume.
When does HomeAdvisor make sense?
Shared lead marketplaces work best for: new contractors with no brand presence who need leads immediately at low upfront cost, or contractors in low-competition markets where the platform has few other contractors in the same trade. For established contractors above $1M/yr with a recognizable local brand, building an exclusive system almost always produces better ROI.
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