MJM Group vs. Google Local Service Ads: Which Generates Better Contractor Leads?
An honest comparison for contractors evaluating their lead generation options.
Side-by-side comparison
| Feature | MJM Group | Google Local Service Ads |
|---|---|---|
| Lead exclusivity | 100% exclusive | Shared with N/A (direct) contractors |
| Lead cost | Flat retainer, unlimited leads | $45-$150 per verified lead |
| Avg close rate | 28-35% | 20-30% |
| Cost per booked job | $150-$350 | $360-$720+ |
| Contract type | Month-to-month | Annual (most plans) |
| Trade-specific | Yes | Generic directory |
What contractors say about Google Local Service Ads
- Still a pay-per-lead model — costs add up fast in competitive trades like HVAC and roofing ($80-$150 per LSA lead)
- Account suspension risk — LSA suspensions for license or insurance documentation issues can cut leads overnight with no warning
- Lead verification disputes require back-and-forth with Google support — credits not guaranteed for disputed leads
The fundamental difference: marketplace vs. system
Google Local Service Ads is a lead marketplace. MJM Group builds a dedicated lead generation system for your business. Your landing pages, your brand, your exclusive leads.
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